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This presentation will light-heartedly discuss topics to specifically address issues that are of interest to protective coating manufacturers and will offer a unique insight into the inner workings of large engineering firms with respect to materials selection and the preparation of protective coating specifications. An explanation will be offered why some specifiers in large engineering firms often get it so wrong, why there is limited attention to detail and where the coating specification ranks in terms of importance within the big picture of the project at hand. The presentation also high-lights how the interaction with coating manufacturers is often perceived, if and how they can influence the independent specifier and discusses the real importance of a manufacturer having their product listed in project specifications. Finally, the presentation addresses the relationship between the specifier and their asset owner client, what drives that relationship and where coating manufacturers fit in that relationship. With this presentation, the presenters intend to provoke a debate between the different parties that need to come together to deliver an outcome that is ultimately in the interest of the end user of applied protective coating systems rather than other parties involved in a new construction or maintenance project.